Project Info
Surfer's Bakery is a bakery from Seoul, South Korea that draws deep cultural inspiration from Hawaiian surf culture. Surfer's Bakery comprises of & serves the active local surfing community. Surfer’s Bakery also participates in surfing events and offers local sponsorships. Surfer's Bakery needed a branding package to represent their lifestyle. The client had requested for the implementation of a surfboard, a character, and to reference popular Hawaiian cultural motifs for the logo design process. The client planned to design the interior space with blue as the main color and desired for the logo and the interior space to share the same color. The client was seeking to print the logo onto t-shirts and coffee cups.