Project Info
All That Cook is a company that specializes in food seasoning products. A logo renewal was needed in order for the company to remain relatable to the next generation and completely functional in the ever-evolving markets. The logo was to be used on all their food seasoning products, business cards, and for the development of their social media and online presence.

The design strategy behind the All That Cook logo concept was to create a fun and familiar logo that would visually communicate favorably to the millennial generation and possess complete functionality across all modern day logo applications. The primary logo was designed in both Korean and English formats for both domestic and international markets. The secondary logo was designed for small applications such as online thumbnails and SNS profiles. The icon logo was made for the smallest of applications such as stamps and seasoning bottle cap prints.